Graffiti on University of Bath Sign: “Snowflakes”

“Snowflakes” has been spray painted in red ink above the University of Bath entrance sign. This was first noticed on Monday, 20th May.

cc: Eve Alcock

In a Facebook post, Eve Alcock, President of the SU Bath, said:

“I am sick of the prejudice that young people and students get across the country. Within the last week we have seen our local press publish a cover story with the headline “‘We’re overrun with students’”, and now the national snowflake rhetoric has shown up literally on our doorstep.

This rhetoric deliberately serves to delegitimise and silence the voices of young people across the country. A generation who are statistically more diverse, more tolerant and more open than any generation before us. 

Ironically, people who get uppity about the ‘snowflake generation’ tend to be those who do not like their long-held conservative views to be challenged.

I’ve seen people come for students and young people on both a local and national level. I have spoken to local journalists who freely admit they like to publish anti-student stories because it gives them the most clicks. I have read countless national articles peddling this snowflake narrative, and even minimising the real mental health issues so prevalent in today’s society.

The message of this graffiti is specific and targeted, but if the perpetrator thinks some red graffiti is going to stop students in Bath – and across the UK – raising their voices and working to create a more open and tolerant society then they can think again. Frankly it’s hilarious that someone is so offended by a generation that they feel the need to commit a criminal offence to make a point,

We will not be silenced, we will not pander to your narrative.”


In response to this event, a spokesperson for the University of Bath stated:

“We’re disappointed with this act of vandalism, and the graffiti is being removed.

We are enormously proud of our student community, and the fact so many are engaged with debate and make their voice heard. And we are thankful to live in a time when it is ‘okay not to be okay’ and to ask for help when you need it. Our University’s commitment to supporting our vibrant and inclusive community is here to stay.”

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